1. LVMH invests in LA streetwear brand worn by Gigi Hadid, Cardi B  Business Insider
  2. Streetwear label Madhappy gets seed funding from LVMH  Fast Company
  3. LVMH Invests in a Gen Z Streetwear Brand  The Business of Fashion
  4. View full coverage on Google News
Trendy LA streetwear brand Madhappy launched in April 2017 and is targeted at Gen Z and millennial shoppers.Trendy LA streetwear brand Madhappy launched in April 2017 and is targeted at Gen Z and millennial shoppers.

LVMH invests in LA streetwear brand worn by Gigi Hadid, Cardi B - Business Insider

Madhappy was founded by four men in their early 20s in 2017 as a streetwear-meets-athleisure label. It now counts luxury’s biggest player as one of its backers.

LVMH Invests in a Gen Z Streetwear Brand | BoF Exclusive, News & Analysis, BoF Professional | BoF

“Scoop from @rachelstrugatz: LVMH Luxury Ventures -- the investment arm of the group that has an interest in Gabriella Hearst and Buly -- just took at a stake in LA-based streetwear label Madhappy: https://t.co/NynXufnf4M”

Lauren Sherman on Twitter: "Scoop from @rachelstrugatz: LVMH Luxury Ventures -- the investment arm of the group that has an interest in Gabriella Hearst and Buly -- just took at a stake in LA-based streetwear label Madhappy: https://t.co/NynXufnf4M"